MarketingPulse and eTailingPulse, a 2-in-1 conference focusing on the latest advances in marketing and e-commerce, has adopted the theme of Inspiring Possibilities this year, to encourage participants to embrace new trends, markets and consumer segments.
Speakers and panellists at this year’s conference will explore the emerging opportunities that are being created by changing consumer attitudes and behaviours, shifting demographics and technological transformation, as well as the latest market insights and industry best practice.
Key topics include fast growing e-commerce platforms in ASEAN, single-person households, collaborations with artists and cultural institutions, the rising she-economy, AI, sustainability and much more.
MarketingPulse and eTailingPulse are also hosting workshops and networking opportunities, providing a knowledge exchange and partnership building platform for sales and marketing professionals, including brand owners, agencies and digital platforms.
Attendees can also discover innovative examples of marketing and e-commerce in an on-site exhibition. Business matching services are also available.
MarketingPulse and eTailingPulse, which have been organised by the Hong Kong Trade Development Council (HTKDC), will be held on 19 March at the Hong Kong Convention and Exhibition Centre (HKCEC).
Last year, the two concurrent events attracted more than 1,600 industry professionals from 20 countries and regions.
EntertainmentPulse, which is also part of HKTDC’s Pulse series of events, is running at the HKCEC from 17-20 March, overlapping with MarketingPulse and eTailingPulse to encourage more partnerships and exchanges across the content and marketing landscape.