Three decades ago a young scientist working at CERN, the international nuclear research facility that straddles the French-Swiss border, proposed solving the problem of sharing the vast amount of data his field generated by linking text mark-up with the Internet, which at that stage was little-known outside academic and military circles.
ChatGPT, developed by OpenAI, an artificial intelligence (AI) research and development company, can quickly generate clear text content by learning and understanding reams of language data and can even actively write stories. As AI technology advances exponentially, it is inevitable that the industry will worry about whether traditional jobs will be replaced by AI in the near future.
Generative artificial intelligence has been much in the news and businesses continue to explore its potential and applications. Google Cloud strategy consultant Michael Yung – who has more than 30 years’ experience in the IT field, particularly in the Internet, e-commerce and travel technology sectors – believes generative AI and other AI technologies that can help small and medium-sized enterprises (SMEs), especially B2B firms.
As face-to-face events ramp up in Hong Kong following the end of travel restrictions, the marketing world flocked to the city for two marketing and sales conferences held in hybrid digital-physical form. The conferences ran in parallel with the HKTDC Hong Kong International Film and TV Market (FILMART) and associated Entertainment Expo Hong Kong.
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