Digital Marketing

ChatGPT, developed by OpenAI, an artificial intelligence (AI) research and development company, can quickly generate clear text content by learning and understanding reams of language data and can even actively write stories. As AI technology advances exponentially, it is inevitable that the industry will worry about whether traditional jobs will be replaced by AI in the near future.

Generative artificial intelligence has been much in the news and businesses continue to explore its potential and applications. Google Cloud strategy consultant Michael Yung – who has more than 30 years’ experience in the IT field, particularly in the Internet, e-commerce and travel technology sectors – believes generative AI and other AI technologies that can help small and medium-sized enterprises (SMEs), especially B2B firms.

Innovation and technology (I&T) play important roles in Hong Kong's development blueprint, especially in the growing demand for smart-city technologies and applications, bringing more opportunities for technology companies and start-ups.

As face-to-face events ramp up in Hong Kong following the end of travel restrictions, the marketing world flocked to the city for two marketing and sales conferences held in hybrid digital-physical form. The conferences ran in parallel with the HKTDC Hong Kong International Film and TV Market (FILMART) and associated Entertainment Expo Hong Kong.

Supply-chain disruptions driven by the COVID-19 pandemic and associated control measures severely disrupted computer hardware production, creating strong demand for cloud-based software-as-a-service (SaaS) applications.