Film

FILMART and EntertainmentPulse, organised by the Hong Kong Trade Development Council (HKTDC), assembled more than 7,300 leading entertainment figures from 41 countries and regions.

The HKTDC Hong Kong International Film and TV Market (FILMART) ¬– highlight of the month-long citywide Entertainment Expo Hong Kong (EEHK) – drew cheerful crowds as it opened in the Hong Kong Convention and Exhibition Centre (HKCEC) on Monday.

MarketingPulse offers Asia’s marketers, agencies and e-commerce experts a knowledge exchange and partnership building platform. Apart from obtaining latest market intelligence and learning best-practices from industry leaders, participants can build cross-sector connections and discover latest customer experience innovations by joining. Together with eTailingPulse, the 2-in-1 event stages inspirational talks from creative minds of leading brands and agencies, practical know-how workshops on digital strategies, as well as vibrant networking opportunities to connect attendees with experts in Hong Kong and around the world.

This year’s entertainment showcase reflected on the wisdom of working for streaming services and digital portfolios as sources of revenue.

Non-fungible tokens (NFTs) are pulling real-world assets into the metaverse and giving them value in the content-owner-driven world of Web 3.0. But since the metaverse is content-only and everyone can create items from scratch, or even virtualise real-world performers and let them live forever, why not go all-virtual?

Hong Kong has a long history as an entertainment hub, drawing talents, investors and merchants from all over the world – and providing a bridge to the world’s largest entertainment market in Mainland China. The digitisation of the entertainment world, which moved into overdrive as a result of COVID-19 control measures, is bringing significant change to the industry, and companies need to know how to adapt.