France

France has had a long, constructive relationship with Hong Kong. To further strengthen bilateral ties, the Hong Kong Trade Development Council (HKTDC) chose Paris as the first destination outside of Asia for its Think Business, Think Hong Kong (TBTHK) campaign, following the end of COVID-19 travel restrictions.

Hong Kong businesses are known for their flexibility and adaptability. A family-owned factory, now in its second generation, has faced constant challenges since the current owner took over the operation, so it took the decision to actively diversify.

A serial entrepreneur based in Hong Kong for more than 20 years, France-born Sophie Martineau set up her medical supplies business Aquila Healthcare under the brand AquilaVIE in 2020. The launch was in response to the COVID-19 pandemic, when demand for personal protective equipment (PPE) such as masks rapidly outpaced supply.

When budding Hong Kong fashion designer Charlotte Ng met three fellow creatives at an industry event, little did she know the chance encounter would result in a business partnership.

Noting that advertising campaigns often feature unrealistically shaped models, Hong Kong Model Camp seeks to encourage clients to accept themselves for who they are. The local start-up’s clients range from wannabe models to professionals keen to act more confidently in meetings.

Première Vision lays claim to being a world-leading fashion trade fair organiser.