Licensing

The Hong Kong Trade Development Council's (HKTDC) Hong Kong International Film and Television Market (FILMART) promoted cross-regional exchanges this year, including cooperation between the HKTDC and Thailand, Shanghai, Guangzhou and other regions. Key production houses also leveraged the event’s platform to establish connections with potential partners and customers in overseas markets.

The creative industry is a powerhouse of economic growth and is expanding rapidly as the global economy returns to normal following the COVID-19 pandemic.

HKTDC Hong Kong International Licensing Show (HKILS) is one of the most licensing-focused exhibitions in the region. It provides a one-stop platform for global licensors and brands to explore business opportunities with licensees, licensing agents and traders from all over the world.

In recent decades, Hong Kong has transformed from a manufacturing powerhouse into a trade and services centre. As the city seeks to diversify and re-industrialise, intellectual-property (IP) is bound to grow in importance.

Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions.

Intellectual property (IP) trading helps comic books stay exposed in the market and maintain their popularity. Hong Kong comic company Culturecom has developed a licensing business by taking advantage of the popularity of online TV movies in Mainland China, generating more creative works across different media and extending the lifetime of their comic creations.