Toys
Hong Kong Baby Products Fair
The Hong Kong Baby Products Fair organised by the Hong Kong Trade Development Council (HKTDC), which launches the 2024 exhibition year, showcases a wide range of innovative baby products and world-renowned brands from around the world, creating many business opportunities for buyers to explore.
Feast of events as gates reopen
As Hong Kong reopens its doors to Mainland China and the world at large, the Hong Kong Trade Development Council (HKTDC) will roll out a full season of global trade fairs and conferences, coupled with a plethora of overseas promotions, to create opportunities for the Hong Kong, mainland and international business communities.
Sharing economy in toy room
Like many parents of young children, Australian expatriates Jade Poon and Natalie Chow found their Hong Kong homes were becoming cluttered with toys – many of which their toddlers no longer even played with. Friends since their schooldays and keen to live more sustainably, the pair decided this was wasteful. So in April 2019, Ms Poon, a human resources executive, and Ms Chow, a marketing executive-turned-entrepreneur, came up with the idea to establish Happy Baton, Hong Kong’s first toy rental subscription service.
IP licensing boosts customer base
Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions.
HKTDC Hong Kong Toys & Games Fair
The HKTDC Hong Kong Toys & Games Fair provides an excellent platform for exhibitors to showcase an extensive array of innovative and smart tech toys, creating brilliant business opportunities for buyers to explore. Spotlights include the Brand Name Gallery, which highlights renowned brands. Kidult World features hobby goods, magic, action and war games and models that appeal to grown-ups. Smart-Tech Toys showcases hi-tech games and toys featuring virtual reality (VR), augmented reality (AR) and app-controlled functions. Green Toys presents high-quality toys that are made from eco-friendly and recycled materials.
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