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HKTDC Updates



A trio of pulse events track the global marketing, e-tailing and entertainment industries.

A knowledge exchange and partnership building platform for Asia’s marketers, agencies and e-commerce experts, MarketingPulse offers the latest market intelligence and information about best-practices from industry leaders.

Participants can also build cross-sector connections and discover the latest customer-experience innovations. Together with eTailingPulse, the 2-in-1 event stages inspirational talks from creative minds of leading brands and agencies, practical know-how workshops on digital strategies, as well as vibrant networking opportunities to connect attendees with experts in Hong Kong and around the world.

MarketingPulse will feature business networking, thought leadership, practical workshops and a global marketing trends forecast. Key topics will include brand storytelling; rising stars’ success stories; B2B-subscription based marketing models; sensory and personalised marketing and the silver generation.

At last year’s event, 45% of participants were marketing service users, 40% marketing service providers and 15% were e-commerce professionals. Geographically, 45% came from Hong Kong, 30% from Mainland China and 25% from overseas, mainly elsewhere in Asia.

MarketingPulse will run on 13 March at the Hong Kong Convention and Exhibition Centre.

The Hong Kong Trade Development Council presents the HKTDC Pulse series of three concurrent conferences – EntertainmentPulse, eTailingPulse and MarketingPulse. These concurrent events are designed to converge business executives from across the marketing, entertainment and e-commerce sectors to network, collaborate and create.

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