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Lighting fairs attract international buyers


HKTDC’s April lighting fairs gather local and international buyers to explore business opportunities.

Organised under the theme Bright Lighting • Smart Living, Smart Lighting Expo and Spring Lighting Fair attracted over 1,300 exhibitors and featured a diverse array of innovative lighting products and technologies ranging from sustainable and human-centric lighting to fashionable lighting products.

The twin lighting fairs attracted some 16,000 buyers from more than 100 countries and regions, ensuring HKTDC technology fairs in April are off to a strong start.

The twin shows, organised by the Hong Kong Trade Development Council (HKTDC), created many promising trade opportunities for buyers. Mars Lee, CEO of Zhongshan OBALS Lighting Electric Co., Ltd., said: “The debut Smart Lighting Expo is a good platform to promote our customised smart lighting products and apps targeting high spending markets in Australia and Europe.” He received orders from multiple buyers from Australia and Europe worth RMB3.8 million [US$525,000] in total, and he has already signed up for next year’s Smart Lighting Expo.

Orachat Leingpeboon, Vice President Smart City Promotion, Digital Economy Promotion Agency (DEPA) from Thailand was impressed by the variety of smart lighting products at the Smart Lighting Expo and intends to discuss these technologies with related government departments and the public in Thailand.

An on-site survey of more than 500 exhibitors and buyers revealed that smart lighting products unlock a wealth of opportunities, with 63% of industry players anticipating sales rising in the next 12 to 24 months.

Respondents considered North America (62%), Mainland China (59.7%), ASEAN countries (59.6%) and Northern & Western Europe (55%) to be promising lighting markets over the next two years in terms of growth.

For the industry overall, household lighting systems that are compatible with or can be controlled by smart phone/tablet applications (40%), smart lighting systems primarily geared for energy-saving for household/industrial/commercial purposes (38%) and household lighting systems that are connected to or compatible with the Internet (27%) were considered to have the greatest market potential.

At the Spring Lighting Fair, a long-time Hong Kong exhibitor Walter Zeng, Product Manager of KTE Electrical Ltd., said: “On the first fair day, we have talked to more than 200 overseas buyers, mainly from Europe. We estimate that our sales turnover generated by this fair will surge by 50-80%.”

Firat Kendal Aksoy, General Manager of Kendal Elektrik from Turkiye sees the Spring Lighting Fair as a regular sourcing place for new products and effective deal-making spot with existing suppliers. He found three potential suppliers and finalised deals for a total of US$1.5 million worth of lighting products. He was also expecting to close another eight to nine deals during the fair period.

Themed Innovations for A Smarter World, our signature innovation and technology fair InnoEX showcases global next-generation smart solutions and disruptive innovative technologies to promote innovation and foster cross-disciplinary collaboration, showcasing Hong Kong’s strengths as an international I&T hub.

The Hong Kong Electronics Fair (Spring Edition) will showcase the latest electronic products and cutting-edge I&T solutions of renowned brands and I&T companies across the globe.

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