Fashion InStyle

Promoting Hong Kong’s cultural and creative industries and development of IP trade, HKTDC’s creative and licensing trade fairs in April collectively attracted over 60,000 buyers from 127 countries and regions.

2,200 exhibitors from 17 countries and regions expanded their business networks and pioneered new markets at the HKTDC-organised Home InStyle and Fashion InStyle, which attracted some 24,000 buyers from 100 countries and regions, with a significant presence from Mainland China, Indonesia, Japan, Taiwan and the United States.

Today’s consumers are health-conscious and seek products that are sustainable and carry a cultural message. Where products come from and how they are made matters.

Curated by the Hong Kong Trade Development Council (HKTDC) and supported by the Hong Kong Economic and Trade Office in Brussels, the Hong Kong Pop-up Design à Paris pop-up shop attracted Parisian consumers, fashion journalists, trade buyers and bloggers alike.

13 creations by 10 Hong Kong Design Institute students and three renowned Hong Kong fashion designers, as part of the ARTSHION 2024 Painting x Fashion and Image Design Competition, are on display at the HKTDC Design Gallery in the Hong Kong Convention and Exhibition Centre.

A Hong Kong pet-themed clothing brand with design as its selling point applied for trademark registration with the assistance of the Hong Kong Trade Development Council's (HKTDC) Transformation Sandbox (T-box) business support programme.