The massive market in neighbouring Mainland China has led many business people from Hong Kong and abroad to set up e-commerce enterprises in the city, but they often find the market hard to enter.
To help SMEs deal with the market’s many unique features, such as the importance of livestreaming, the Hong Kong Trade Development Council (HKTDC) will organise a Hong Kong Shopping Festival on 1-31 August.
The Festival will showcase Hong Kong consumer products and brands on mainland e-commerce platforms, enabling SMEs to leverage the platforms’ extensive visitor traffic and customer base to increase their exposure. It will also give SMEs practical experience in expanding into mainland e-commerce.
An official campaign webpage will feature participating companies and the special deals offered by their online stores in the mainland. Throughout the month-long campaign, the HKTDC will promote the event via various digital marketing channels to attract customers and boost visits to the online shops.
Notable KOLs will conduct live-streaming sessions on major e-commerce platforms, such as Douyin, Taobao/Tmall and JD, during the Festival to promote participating products and brands and enable customers to engage directly with KOLs and make instant online purchases.
